It's doubtful any marketing offers will be coming from Hershey offering a Reese’s Peanut Butter Cup “Not Sorry” campaign for a Bradford County man who crashed his car while trying to grab a snack.

Kathy Whyte/ WNBF News

Pennsylvania State Police say 70 year old Dennis Essig of New Albany said he crashed his car because he was reaching for a peanut butter cup then didn’t report the accident since he was hungry and needed to eat.  Essig was found at home where he had walked, been fed by his wife and went to bed February 3.

Troopers say they responded to a report of a crash on Hatch Hill Road in New Albany at around quarter after 10 p.m. and found a Toyota RAV 4 crashed into a tree.

The authorities say Essig called authorities at around noon the next day to ask about the crash and said he didn’t think the accident was a big deal.  The driver said he did try to flag people down to tell them about the crash but no one would stop so he just walked home, ate and went to bed.

The New Albany man wasn’t hurt but he was ticketed for five counts including careless driving.